The analysis of the storage market
2008-08-18

                                               The analysis of the storage market

2007 can be said to be the booming year of the storage market. In this year, the manufactures not only launched the high school low-end products, but also on the solution efforts. HP, IBM, Hitachi, EMC, NetApp, CommVault and so on, are all in storage products and market trends to increase the intensity of input. In this year, “integration, green energy, security, virtualization” has become the concern of manufacturers. And users of these keywords is also of concern to the core topic. Integration In 2007, the industry change in user needs is integration. As Hitachi Data Systems (China) Co., Ltd. General Manager Yuqiang Ko said:” The reason of user demands for the integration is very simple. In the past few years, storage products accounted for a large proportion in the user’s investment in IT costs. This means that, the IT storage devices pose is very complex before three, four years or earlier, and the IDC data center will have different types, different generations of storage devices.” For this reason, the storage vendors is on their road to decrease the products costs. Green energy With the user’ increasing demands in the purchase of equipments, the proportion of natural energy consumption is in the expansion. Many users are now aware of this point and begin to pay attention to the issue of energy conservation and down row. Cisco, senior manager of the China market Ying Shi Chen said:” in view of the soaring energy costs and energy surcharge on the potential for enterprises have become the number one concern of all enterprises which have to face up to the environment problems.” Safe For safety management, Yongxing Xu, CommVault general manager of China has been carrying out research in the past year. In his view, today’s security management backup data management which is a very important part of China ‘s backup market is a rapidly growing period. But, there are still 70% to 80% of SMEs do not have security backup products. In addition, In addition, finance, telecommunications and other high-end market sectors, although with a considerable number of disaster recovery systems, backup systems, but not to integrate and use of effective means of security management. So, today, we see a lot of storage vendors are in the right users in developing the concept of security backup, backup should be the most effective policy to enable cost-effective, recovery time, data are the best insurance protection. Virtualization It was the concerned topic by the storage vendors in the few years, and in this year, this hot spot is still spreading. NetApp Asia Pacific and Japan vice president and general manager Chen-tao of the view that: "On the one hand, is due to the capacity of the storage market is still a sustained and rapid growth. On the other hand to address the needs of customers above all, there must be a virtual platform allows The implementation of customer applications. " ??

The SME market become more attractiveFrom the market point of view, the SME market will become a hot market by storage venders. In 2007, almost all of the storage vendors have launched a new channel program, in a bid to expand the coverage of the recruitment channels. For example, HDS's TrueNorth channel partners plan, not also be in addition to the original Digital China, like Lenovo, Changhong, Jia Hua, and other major partners, in the storage areas to expand its scope of business, but also help its solution providers to develop and market Powerful and reliable storage solutions. NetApp and the "key partners", is to NetApp's platinum, gold or through agents, demotion system, enhancing the overall strength of the partnership. According to the various markets’ signs, storage vendors have hope for China’s support of channel partners to provide professional services to enable distributors to users based on the actual needs of SMEs, to provide tailor-made complete storage solutions in order to seize the SMEs market share. In addition, in order to increase the value-added channels, including EMC, NetApp and HDS, and other storage vendors, have provided a channel for cooperation based on the market development funds, marketing, consulting, certification training, and sales support and other resources to support and help them To build supporting services and marketing strategies, the channels leading to the successful implementation of the project.