Digital photo frame: a rapidly flying dragon
2008-08-18

                                                                  Digital photo frame:  a rapidly flying dragon

 Following the market demand surge in the period 2006 - 2007, digital photo frames have become a mainstream product in the consumer  electronics market and grow quickly just like a rapidly flying dragon.

About digital photo frame

Although digital photo frame has been more than six years of time ever from birth, but for many consumers, this product is a very innovative product. Those audiences that read “Harry Potter” series of films will certainly be impressive by the changed images everywhere in the castle, and indeed, inherent in people’s thinking. The traditional pictures always show the content of the static and can’t move. But appearing in the film, it seems that the Photos can also give people a feeling of the ever-changing. Now with the development of technology, moving up to pictures has become reality, and the secret that photos can move up is today’s digital photo frame.

Of course, digital photo frame does not exist in isolation in the market, and it is with the emergence of digital camera and high-pixel camera phone inseparable from the growing popularity. People often use all kinds of memory (computer hard drives, semiconductor memory and recordable CD-ROM) to save photos. But because of the digital era photos showing a film compared to a geometric progression of growth, printing these photos out to recollect and enjoy seems to be impossible. It not only wastes a lot of money, but also is Contrary to the original intention of taking photos for camera enthusiast. As everyone knows, taking pictures is used to sharing and to be commemoration. But the traditional albums will not be able to shoulder the heavy task of preservation. And as a digital photos to the preservation, playback and browsing at the core functions of the products, digital photo frame came into being. 

Global digital photo frame market

Digital photo frame products surfaced briefly during 1999-2001 and created significant market buzz, but not meaningful sales. Subsequently, two out of the six vendors, Digi-Frame and Weave Innovations, went out of business; Sony and Kodak exited the market, and VideoChip scaled back and changed focus. Only CEIVA Logic survived, though it spent the next three years in the doldrums. But then the digital photo frame market showed signs of life in 2005. And later 2006 was a watershed year for the digital photo frame market. Sales in the first half of 2006 inherited the normal growth curve that most vendors saw over the previous two years: steady increases of over 25% on a year-over-year basis. But during the second half of 2006, especially the fourth quarter of 2006, sales skyrocketed to a record level, with most vendors reporting triple digit unit growth on a semi-annual basis. Volume was particularly strong for the 5-6 inch and the 7-inch categories during the fourth quarter.

In addition, according to the market research firm ISUPPLI recently published research report, 2008 Global shipment of digital photo frame is expected to reach 22.7 million, up over 2007's 14.3 million growth of 58.8 percent. In 2007, the global photo frame shipment increased of 256.7 percent over the 2006 shipment of 4 million. And, according to the report, it is predicted that the global digital photo frame shipment will reach 78.3 million to 2011, compared to the 2008 volume of nearly four times. China digital photo frame marketAs for China, manufacturers, especially of Shenzhen, headed into this field in 2006. In 2007, the digital photo frame market finally started up worldwide. Because of the consumer habits and price factors, China's digital photo frame market is still in the embryonic period. However, as one of the most important production bases for consumer electronics in the world, China accounted for a majority share in the world's total output of digital photo frames, which fueled the fast growth of demand. On the other hand, the users of digital photo frame in china are increasingly fast. Before 2006, the made in China digital photo frames are almost export to other countries. At the end of 2006, Royal Philips launched the digital photo frames to Chinese consumers first. And from then on, the sale volumes skyrocketed to a new scale. In 2006, the sale volume reached 97000, over 470.6 percent to 2005. And AIGO has the largest sales volume in China’s digital photo frame, Next are Samsung and View Sonic. Predict the coming priceThe report released by ISUPPLI also said digital photo frame first launched in 2005 when the average selling price of 150 U.S. dollars. However, since then the average selling price has now dropped to 50 percent. However, digital photo frame 2008 the average selling prices will rise, mainly due to:

1 Digital photo frame in early 2008 digital display of the shortage of supply, resulting in increased costs.

2 Relatively new products will use the more expensive prices of larger screen.

3 Production from analog panels to the price of more expensive digital transition panel. The digital photo display suppliers will use the fifth-generation LCD production line to provide extension of the production of digital photo display. This product will exceed demand, leading to the digital photo the average selling price in 2009 and after a period of decline.